Strategic Management: Competitiveness and Globalization with InfoTrac College Edition
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Manufacturer: South-Western Educational Publishing
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Strategic Management: Competitiveness and Globalization, 5th edition provides the most modern, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revise each chapter, incorporating cutting-edge along with current examples, research and findings to accurately portray today's global business environment demonstrating how the strategic management process is being applied by modern organizations. The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based view of the firm to explain how firms build a sustained competitive advantage.
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Summary: Explains key ideas
Comment: With globalisation being an increasing fact of life in many economies, people studying management issues may want to check out this text. A very up to date analysis of how to compete in a global marketplace. From deciding strategic issues like whether to outsource a corporate function, or perform it inhouse. And, if outsourcing, on what basis to decide on picking such a supplier.
The issues raised in the book are not easy to deal with. It does not make light of the complexity of succeeding. Hitt does a good job of explaining the key ideas.
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